For the groundbreaking of the new Film Museum site in Amsterdam Overhoek I was asked by Wieden + Kennedy to develop an augmented projection to dynamically unveil a five meter long sand sculpture of the future building. Working with Emily Gobeille we developed a two minute animation that unveiled the building in a series of stages that highlighted both the architectural elements of the building as well as giving a preview of what people would experience inside.

Credits:
Thijs Biersteker - Art Director, Karian Weijers - Copywriter: W+K
Theo Watson - Concept, software development, soundtrack
Emily Gobeille - Visual design and animation
The Sandfactory - Sand sculpture and all round greatness!